Patients search when they are worried, so trust, clarity and speed matter more than clever tricks. Start with these fundamentals.
Technical basics
- Pages load fast on mobile (check Core Web Vitals)
- One clear page per service line, doctor and location
- Clean, descriptive URLs and a submitted sitemap
- HTTPS everywhere
Content that earns trust
- Written or reviewed by qualified clinicians, with their names shown
- Plain language first, medical terms explained
- Answers to the real questions patients ask
- Updated dates and sources
Local discovery
- A complete, accurate Google Business Profile for every location
- Consistent name, address and phone number everywhere
- Genuine reviews and thoughtful replies
Structured data
Use schema markup for organisation, physician, location and FAQ so search engines and AI answers understand each page.
Multilingual audiences
If your patients speak more than one language, publish proper pages in each, not just translated headlines.
Get these right and every campaign you run later works harder.