Insights

Notes on growth.

Practical writing on digital marketing, SEO and working with Claude.

All AutomationClaudeGoogle AdsHealthcareMarketingMeta AdsSEO
· 1 min read

Google Ads or Meta Ads: where should a campaign start?

The honest answer is: it depends on whether people are already searching for what you offer. A simple way to decide.
· 1 min read

A practical SEO checklist for healthcare websites

Healthcare search is high-stakes and trust-driven. Here is a short, practical checklist to get the fundamentals right.
· 1 min read

Five marketing tasks worth automating with Claude

Not everything should be automated. These five repeat constantly, follow clear rules and are perfect for a Claude Skill or scheduled workflow.