Follow thebanana.
Meet Mango, the golden mascot of nisanth. The day job is digital marketing, SEO and Claude builds. Wave your banana anywhere (up, down, left, right) and Mango follows. Campaigns get the same attention.
Services
What I do
Five ways I help brands grow, from the first click to the monthly report.
Performance Marketing
Google Ads and Meta Ads campaigns built around measurable revenue, not vanity metrics.
Learn moreSEO & Organic Growth
Technical, on-page and content SEO that compounds month after month and holds up as search shifts toward AI answers.
Learn moreClaude AI & Automation
Claude Skills, agents and scheduled workflows that turn repeatable marketing work into one-click output.
Learn moreHealthcare Marketing
Compliant, trust-first digital marketing for hospitals and healthcare brands, in multiple languages.
Learn moreMarketing Operations
The plumbing behind growth: tracking, dashboards, workflows and naming conventions that keep teams fast and accountable.
Learn moreWork
Selected work
Claude Skills, agents and automations built for real marketing teams.
KIMSHEALTH Ad Creative Generator
A reusable Claude Skill that generates on-brand Google Ads and Meta Ads creatives in every required platform size, in English, Malayalam and Arabic.
AI Social Content Engine
A scheduled Claude workflow that drafts a daily English LinkedIn post and a Malayalam Facebook post on AI and healthcare marketing, with infographics.
SEO Content Brief Agent
A Claude agent that turns keyword research into ready-to-write content briefs: intent, outline, questions to answer and internal links.
Claude Lab
Welcome to the Claude Lab
Where marketing work meets Claude. Reusable Skills, scheduled workflows and agents that take repetitive production off a team so specialists can think.
Enter the lab
About
Marketer first. Builder second. Claude in between.
I'm Nisanth, a digital marketing, SEO and Claude AI professional working across marketing operations and digital advertising.
My approach is simple: start from the business outcome, measure everything, and automate whatever a team does more than twice. That is where Claude comes in. I design Claude Skills, agents and scheduled workflows that produce on-brand ad creatives, content and reports, so specialists spend their time on strategy instead of production.
Toolbox
Skills & tools
Advertising
SEO
Claude & AI
Analytics & Ops
Insights
Latest insights
Google Ads or Meta Ads: where should a campaign start?
The honest answer is: it depends on whether people are already searching for what you offer. A simple way to decide.
A practical SEO checklist for healthcare websites
Healthcare search is high-stakes and trust-driven. Here is a short, practical checklist to get the fundamentals right.
Five marketing tasks worth automating with Claude
Not everything should be automated. These five repeat constantly, follow clear rules and are perfect for a Claude Skill or scheduled workflow.
Have a campaign to scale, a site to rank or a workflow to automate?
Tell me a little about it and I will reply personally.